Effective social media usage has become essential, if not paramount in increasing the popularity or awareness of a brand. It’s so effective that most decent sized corporations have dedicated teams just to oversee and handle the company’s online image and reach. In this article, we’re going to quickly examine some effective, tried and true methods of using social media platforms to gain momentum behind your brand and how to keep people interested in it.
So right of the bat, before you try anything like paid advertisements or dedicate too many resources towards outreach, make sure you have your target audience defined so you don’t waste precious time, effort or money pursuing your online presence – the effectiveness of any strategies put into place will be minimized if this crucial first step isn’t followed. Once you have your target audience figured out, tailor your message not just towards the demographic you’re trying to hit, but for the specific platform you’re on as well. For example, a post you create on Twitter is not going to be as effective if it’s simply copy and pasted onto Facebook and Instagram since the very basis of its platform is short, trend-oriented tweets (posts) whereas Facebook and Instagram are catered more towards pictures and more expansive text. Frame your posts to appeal to the strengths of each platform. From this point, once you start gaining a bit of traction it wouldn’t be a bad idea to look into paying for advertisements through these sites. Each one has a very in depth analytical system that you can use to fine tune the audience you’re reaching and can be extremely effective. Remember that even with these tips in mind, the results will not always be immediate, but steady and persistent efforts in this endeavor will absolutely give you results in the long term.
Now, let’s focus on some tips to get followers on Twitter and Instagram to keep a dedicated base of current and potential customers (these can work with Facebook as well). One thing that can be very helpful in terms of page and brand visibility is spending time every day engaging with comments of posts under the top 10 hashtags relating in some way to your business. With these comments, make sure that your tone isn’t leaning too far one way or another and be generally neutral while maintaining a conversational tone. To help with this, try this site: www.all-hashtag.com – this site is free to use and allows you to enter any keywords and gives you the most popular hashtags associated with it. Make sure not to overdo this as that can actually deter people from wanting to check out or follow your page.
Hitting on a similar note, try not to do mass-followings through your page in hopes that people will follow you back. A lot of start up brands are doing this nowadays and it’s generally considered a bad look as it can come off as spammy. It should go without saying that if you decide to go down the route of trying to gain more followers on these platforms, make sure that you have enticing and consistent high-quality content to upload about once or twice a day. Note that not every post has to pertain directly to your product and it can actually be an excellent tool to just post pictures of anything from sunsets to appetizing food or colorful drinks with a clever, concise caption (your brand name and picture will pop up with every post, which is what enables this to work). This is definitely tedious work and it’s why so many companies have specific teams, if not entire offices of people dedicated to tasks like this. If your own brand grows enough to warrant a team like this and it falls within budget, then it could be one of the best decisions you make for your business.
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