Almost everyone is on social media these days and it should come as no surprise that marketers have been working overtime figuring out how to capitalize on it. Specifically, on how to turn social media followers into customers. Places like Instagram and Twitter can be an absolute gold mine where you can flourish and grow your brand if the right steps are taken. If you already have a fair amount of followers, this article is for you (we will specifically touch on how to grow your following in a future piece)! It’s borderline wasteful to not tap into your social media following to acquire potential customers, so here’s a few basic tips to get you started.
1. Offer customers value in your description or “bio”. Tell your potential followers (and in- turn, your potential customers) why they should have ‘liked’ your page and what they will be getting as a consequence of that ‘like’. Make sure they know right up front what’s in it for them if they decide to follow your page. For example, if you’re advertising your brand as a place to buy tech equipment online, it might not be the best idea to start posting adorable puppy photos. This will confuse your message and would cause most people to unfollow you due to the irrelevant nature of your posts. Using good judgment, this step should be a walk in the park.
2. Do your research! As your following gets larger, put some of your time towards finding out who your followers are, as well as what they’re into. See what they do for work, what occupies their mind and just get a general understanding of what kind of person they are and how you can better serve their wants and needs. This is crucial for a couple of reasons. First of all, it’s good to humanize your connection to your base/following. Give feedback on something they’ve posted and engage with them. A comment doesn’t take very long on your end and can leave quite the lasting impression on potential customers – don’t ignore this step! Secondly, if you didn’t have an accurate depiction of your average customer, you can now begin to come up with one and this will help you tremendously in terms of how to fine tune your product/service to optimize the efficiency of your operation.
3. Listen attentively to feedback!
Followers love to talk and engage with both your brand as well as your other followers. Take note of the things they say, especially if they seem reasonable and able to be improved on. If you catch multiple people saying similar things on a particular picture or comment thread, it’s a good idea to go to the drawing board and see if anything can be improved on. It’s also worth noting that when you do listen to the feedback of your followers or community, they will notice even if they do not vocalize it. This can lead to a very positive relationship with them and it could set you up for some very good momentum which will certainly aid in future sales of your product or service!