LinkedIn has become a social media powerhouse and has been able to create a suitable social media network for business people and is considered one of the good networks amongst them. Being good in this case means that it encourages business minded individuals to actively engage in a social network and is almost seen as a must have in this present day and age. It has 467 million users, 106 million monthly active users and 133 million users in the USA today (source LinkedIn). That means that wherever you are in the world, even if you’re a local business, LinkedIn can be extremely useful for you to utilize in more ways than one.
A Social Media Page For Your Business Or Brand
Once you create your personal LinkedIn profile, you’ll also be able to create a profile for your business, which will allow your employees to attach their bios, as well as a way for others to reference your business especially if you’re in a B2B industry. If there’s a message you want to send out or articles you want to share, LinkedIn allows you to follow that course and steer yourself into what’s become the Facebook for businesses.
A Fantastic Way To Generate Leads
Quite often people use LinkedIn to attract talent. For example, if your medical office needs a new doctor or admin assistant, LinkedIn is an excellent source for potential hires. For example, recently one of our customers asked us how they could actually get a new Oral Surgeon for their dental office (the other unexpectedly quit) within a short time period. Our suggestion was to create a LinkedIn profile and then purchase the package that allows your profile to directly reach out to others based upon their posted resume, posted work experience, etc.. In this particular case, our client was able to convince another oral surgeon to move from one practice to another simply by pursuing them on LinkedIn.
Getting To Know LinkedIn Users and Businesses
Another method is to gather valuable information on your competitors by following their LinkedIn page, seeing who works for them, poaching their talent, or even try to get a pulse on their culture. Just like any social network, a LinkedIn page is a reflection on the culture and mission of the rival company and quite often a lot can be gleaned from simply studying what the competition has posted publicly. LinkedIn can also be a fantastic way to reach out to a potential mentor, someone who might offer a course or a consultant even. We’ve even know two people who started their entire partnership after a LinkedIn introduction.
Having your own LinkedIn page is a valuable commodity today. Don’t presume that it is a social network not worth pursuing. It is a fantastic way to network with potential customers, co-workers, employees or the business guru you’ve been searching for since you graduated from university.
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