Forget About Organic Reach. With the rollout of a new “Explore Feed” on Facebook, which is a secondary stream solely for company updates, the presence of paid ads will continue to rise and organic reach to dwindle. Pay close attention to your news feed and start preparing your advertising budgets.
Videos Are Vital. There’s no denying that video is dominating our social media across Facebook, Snapchat, Instagram, Twitter and now LinkedIn. As of 2018, Cisco forecasts that 82% of all consumer Internet traffic will be video. It’s important to realize that it’s not how many people are watching your videos (going ‘viral’ if you will), but what they do after they watch. Focus on reaching your target audience and converting your views into sales.
QR Codes Are Making A Comeback. With their latest iOS 11 update Apple included a QR code reader by simply opening your iPhone camera and aiming it at a code to activate. These crafty codes are useful to make purchases, send pre-populated tweets, open website links and even special discount codes. Keep your eyes open and even try out your skills by creating a unique QR code for your business.
Get to Know Instagram Stories. Surpassing Snapchat (50 million users), Instagram (200 million users) is increasingly becoming the most widely used platform to connect with new audiences. If you haven’t discovered Instagram Stories yet, take a moment to review its features here.
The Benefit of Influencer Marketing. Some of the world’s most recognized brands, like Rolex, Hubspot and North Face use influencer strategies to improve engagement and reach new audiences. Over 90 percent of marketers who use influencer marketing strategies claim it to be successful, so it’s very likely that more brands will continue to follow this strategy as well.
Expansion of Live Streaming. With video becoming more prevalent the use of live streaming is a great way to capture your audience to grow your brand awareness. It’s very captivating for coverage of live events and Q&A’s of influential people to the brand (celebrity ambassador, the CEO, etc).
Now is the time to pay close attention to your social media platforms for new updates or changes, because it will impact the way you plan your marketing and advertising for the years to come.
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