Owning your own medical or aesthetic practice can be extremely rewarding, but at the same time it can be very stressful as well. Have you ever asked yourself this question: ‘How can I focus on my business when I spend so much time managing my staff?’ They may have taught you in school how to inject fillers and perform a surgery, but oftentimes they did not prepare you for the realities of owning a medical practice. That is why The Medical Business Academy has developed a comprehensive audit as the first phase in our system to make sure that your practice runs smoothly from the inside out. Did you know that 70% of practices lose 62% of their business internally?
Whether you want to call it an audit or a secret shopper, our team members start the audit process from the time they initiate their first call to schedule an appointment. Actually each of our mystery shoppers assess the following factors: booking the consultation, confirmation, finding the practice, arrival, waiting room, consultation, product recommendations, retail displays, design decor & ambiance, departure, overall impression and the overall score. Your staff never knows that they are being assessed, nor do they know exactly when the customer is even going to arrive. To us at the Medical Business Academy, we know that the customer journey is so important to your business that we can pinpoint exactly where and in which step of our audit process you begin to lose money.
In some cases perhaps your staff has not been properly trained with phone etiquette and either rude or blunt to one of your potential customers. When it comes to any medical procedure, people need to feel comfortable the entire time. Or perhaps your software does not properly schedule an appointment and or if your office is too hard to find (no visible signs) or perhaps parking is difficult. Another instance is that waiting room is uncomfortable or even the decor is outdated. We analyze every aspect of your customer’s experience because studies have shown that these are all potentials that can discourage the customer from becoming a repeat customer.
Our audits, as well as the e-learning training modules, have saved medical practices millions of dollars. If your staff is properly trained, then that will result in more money for your business; it is hard enough to get a customer into your business, why risk losing them as a loyal customer? If you become a member of The Medical Business Academy, we will immediately send in our secret shopper and you will have your comprehensive report within the first 90 days of our program.
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