Every year a company called Moz gets together some of the top SEO’s in the country. They pool their resources and experiences all of which then is compiled into what they call the Local Pack and Local Organic ranking factors.
Each area is specific and important especially for local brick and mortar (actual physical locations where people buy goods and or services from) businesses that rely on local searches typically done on cellular telephones. If you look at the pie charts above, it can come across quite daunting, but each week we are going to cover these areas and discuss strategies processes that can actually boost your businesses overall search rankings as well as increase your business foot traffic.
If you click on Moz’s Local Search Ranking Factors link you can begin reading from there and get a head start, we however are going to focus on businesses specifically geared towards the aesthetics industry and develop some good practices and qualities that will make your business stand out.
The two pie charts above are broken down into two areas, Local Pack Rankings and Local Organic Rankings. When you think of local pack, think of the following example for Plastic Surgeons San Diego.
What can be seen are three specific businesses that are in the Local 3-pack. Businesses that appear to be on top. Various factors go into why these businesses are on top all of which factor into the pie chart above. To appear in this local 3-pack, then one must optimize their Local Search Ranking Factors.
The same can be said for the query below.
This are is called the Organic search area and as you can see Yelp is on top followed by Miller Cosmetic Surgery and several other plastic surgeons. What can be seen here is each of these businesses are located on the first page of Google indicating that their Organic Search rankings are obviously optimized and they must be doing something right. It’s at this point that a business owner must determine which or both areas they should focus on.
Our goal here at the medical business academy is to make sure that you are given the most up to date information so that you can not only maximize your business’s output, but also become the most efficient business in your local area. In the following weeks we are going to tackle each and every one of these areas and find examples and methods that you can use in your own office.
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