Dr Hilary Jones has joined forces with Baroness Trish Morris of Bolton, Chair of TreatmentsYouCanTrust.org.uk to launch a new safer injectables campaign.
Launching ahead of the peak period for cosmetic injectable treatments, traditionally the months leading up to Christmas and New Year, the campaign aims to advise consumers on the best and safest approach to Botox® and dermal fillers whilst the review of cosmetic procedures, led by Sir Bruce Keogh, awaits conclusion.
With over 1,500,000 injectable treatments conducted this year, and set to rise further in 2013, TreatmentsYouCanTrust.org.uk warns patients are at an increasing risk from accepting treatment from providers with no
medical background or appropriate level of training practising in unsafe and unhygienic environments.
The safer injectable campaigns launches the ABC’s of safe injectables urging consumers to ‘Always Background Check’ their provider and know how to spot and avoid bad practice.
To help stamp out poor standards, the campaign also encourages the public to report bad practice and inappropriate adverts, with the Medicines and Healthcare Regulatory Agency (MRHA) Advertising Standards Authority (ASA) both stating Botox® should not be advertised to the public, at www.TreatmentsYouCanTrust.org.
Dr Hilary Jones said: “With the review of cosmetic procedures led by Sir Bruce Keogh underway, consumers are understandably confused on the safest approach for injectable treatments. Whilst Botox® and dermal fillers are non-surgical they are medical procedures and should only be administered by regulated and appropriately trained Doctors, Dentists and Registered Nurses. The ABC’s of safe injectables are simple for consumers to follow to help avoid the known risks associated with treatment by unqualified providers in unsanitary environments.”
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