A range of confectionary created by a former dentist claims to be able to boost health, improve the complexion and even slow down the ageing process.
The product first launched in Brazil, but is now available in the UK. BeautyIn Cosmetics, whose slogan is ‘beauty from inside to outside’ claims its new sweets are intended to provide a quick ‘sweet fix’ without the harmful effects of sugar, and can also increase energy levels. They are sugar and fat free and, according to industry rumours, loved by A-List celebrities such as the supermodel Gisele.
The secret to the sweets anti ageing claims is that every 12 capsules or ‘sweets’ contain 2g of ‘hydrolysed’ collagen, which Beauty Candy says has been scientifically proven to help firm and plump the skin.
They are also filled with proteins and vitamins, aimed at improving mood, complexion and general well-being.
The sweets will be available to buy raspberry, lemon, orange and strawberry flavours for £2.50 a pack at Selfridges.
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