New research has revealed that older British women are feeling less self-confident about their looks as the years creep by.
Whilst 51 per cent of those aged between 18 and 24 look into the mirror up to ten times a day, just 9.4 per cent of those aged 45 and over do so.
The UK-wide research, which was carried out by Transform, revealed that older women began avoiding their mirror image as they feared seeing fine lines, wrinkles and other facial signs of ageing creeping up on them.
Thirty-two per cent of women were found to be very worried about growing older and losing their looks, as opposed to just 12 per cent of men.
In terms of the most image-conscious places to live in the country, those living in Essex and Yorkshire were found to be the vainest, caring more about their physical appearance than those in any other region. People living in Northern Ireland were found to be the least image conscious.
The research also found that women who dyed their hair blonde were found to be most concerned with their looks.
Shami Thomas, spokesperson for Transform, told Private Healthcare UK, “Britain loves its mirrors – at least until we reach 45-years-old. Our research proves that once we hit our mid-40s we are far less likely to want to see what age and time has done to our faces and bodies.”
Some of the cosmetic surgery procedures considered by those who wanted to minimize the signs of ageing included dermal fillers, which can help to firm and plump the skin, giving a youthful appearance, and botox, which helps to minimize the appearance of fine lines and wrinkles.
Older women were also found to be increasingly booking a consultation with a cosmetic surgeon in order to discuss procedures such as tummy tucks, breast lifts and facelifts.
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