Top Male Grooming Trends for 2015


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Face the facts, fellas – you need to get yourself ship-shape, smartened up and looking your best.  Male grooming expert, Stephen Handisides, explains how men around the globe are doing it and how you can get it right with as little fuss as possible.

Thanks to well-groomed global superstars, such as David Beckham, men’s growing interest in their personal appearance has never been higher. According to Datamonitor, not only do 52{19761799e1353b7a6a49a5f02d3172230495afcde52b198895f8f3ba7ac759cb} of global male consumers consider their looks and appearance to be either important or very important, but 29{19761799e1353b7a6a49a5f02d3172230495afcde52b198895f8f3ba7ac759cb} touch up their looks throughout the day. This percentage rises to 39{19761799e1353b7a6a49a5f02d3172230495afcde52b198895f8f3ba7ac759cb} of teenage men aged 15-17, the future users of grooming products.

Many men around the world have taken grooming and spun it on its head too. The craze for the ‘hipster beard’ has gone global and impacted sales of razor blades along the way. In the US, for example, Procter & Gamble reported razor and shaving accessories sales of $3.7bn in 2014, down 2{19761799e1353b7a6a49a5f02d3172230495afcde52b198895f8f3ba7ac759cb} year on year.

If you’re going to go for it and grow a beard then the best way to look after your facial fuzz is to think of it as one of those perennial shrubs in your garden – the ones that need careful pruning, shaping and feeding to flourish. Once you’ve got a decent bit of growth going, you can start maintaining it with a beard trimmer and don’t forget to moisturise the skin underneath!

New skincare products for men are hitting the market more than ever so the main problem you’ll find in setting up a grooming routine is to find your way through the maze. Over the past two years, the US was the most active in terms of new product launches, accounting for 21{19761799e1353b7a6a49a5f02d3172230495afcde52b198895f8f3ba7ac759cb} of global new men’s grooming products, according to Datamonitor but the UK is another active market, which represented 17{19761799e1353b7a6a49a5f02d3172230495afcde52b198895f8f3ba7ac759cb} of global new men’s launches during the same period.

Self-tan for men, anti-ageing creams, under-eye serums and hair products are amongst the burgeoning lines of product choices appearing around the world.

Whatever you think of your face, you only have one – so you’d  better learn to look after it. Luckily, it’s easier than you think if you select the correct anti-ageing product for your skin and your lifestyle. Keep things easy and fuss-free with an all-in-one product – one that contains a sunscreen, anti oxidants and hydrating botanicals. Seek out moisturisers with high doses of ingredients like resveratrol, as well as vitamins A, C and E. You’ll know if the product you’re considering purchasing has a hefty dose of antioxidants if you find one in the first five ingredients listed on the packaging. Once you settle on a moisturiser, apply it twice daily, once in the morning and again before bed.

The rise of the reality TV show in countries such as Australia, UK and USA has led to more and more men looking for a golden glow and healthy tan. Luckily this no longer has to involve hours lying on a sun bed soaking up harmful UV rays. Follow the lead of the Californians and Australians who spend every afternoon and weekend soaking up the rays and splashing in the surf, yet know that wearing a sunscreen isn’t to be scoffed at. This year the trend will be for products which also include moisturising agents. It’s a bit pricy but Clinique Skin Supplies for Men M Protect SPF 21 Daily Hydration + Protection will likely be the best men’s skin moisturiser and sunscreen you’ll ever use.

Watch some of the great and somwhat humorous answers i received when finding out if men in California were into male grooming!

No amount of grooming will be worthwhile if your hair is unkempt and uncut and while men’s hairstyle trends rarely shift dramatically you can still have a fashionable style while looking smart for work or active in the gym. Such a low-maintenance style can be a real benefit so go for a short, choppy style which can work on the beach without product or can be given a slick, smart makeover with a pomade or wax for a sophisticated evening out.

Grooming is easy when you know how, and takes just an extra five minutes on a morning to include it into your routine and keep yourself looking your best – if David Beckham does it then it can’t be a bad thing!

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