One year on from the Government’s response to the Keogh Review, Valentine’s Day-themed marketing promotions show that much of the aesthetic sector has yet to take-on-board recommendations for best practice.
The British Association of Aesthetic Plastic Surgeons (www.baaps.org.uk) has condemned the fact these unscrupulous time-sensitive discount deals continue to flourish unchecked.
According to former BAAPS President and consultant plastic surgeon Rajiv Grover: “If despite Government directives, providers can continue to advertise time-sensitive deals and prizes for what should be deemed as medical treatments, what message does that send about our sector? Nothing to see here folks, no need to be concerned with guidelines for best practice – since no one will face consequences.”
Despite the Government enquiry into cosmetic surgery condemning time-linked offers for treatments such as facial injectables as unethical, Valentine’s Day-themed offers have continued to appear all over the Web, and providers still face no more than a warning from the Advertising Standards Authority.
What do you think? Should companies marketing medical procedures use promotions and time-sensitive deals?
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