Botox turns 25 years old and it’s more popular than ever.
Do you know how the wrinkle-reducing properties of Botox were first discovered? It wasn’t in a cosmetic laboratory where scientists were desperately trying to unlock the secret of youth. The anti-wrinkle properties of Botox were discovered in 1988 when patients being treated for facial tics and crossed eyes told their doctors that their lines and wrinkles had vanished since starting the injections.
Since then the popularity of the drug has been unsurpassed by any other aesthetic procedure. Allergan, the makers of Botox, had record sales in 2012 and sales in 2013 are looking on target to achieve $6.2 billion!
Why is the drug so popular? There’s no doubt that the fact Hollywood superstars took to using the drug so enthusiastically certain helped raise its miraculous effects.
A-Listers such as Nicole Kidman and Kylie Minogue as well as a host of TV stars, including Simon Cowell have admitted to using the drug to stay looking fresh and wrinkle free.
The other major attraction of Botox is that the actual procedure is quick, painless and affordable. Results appear within the first few days and it has a decent longevity. Most people find that the effects last 3 – 6 months.
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