WHAT’S IN A NAME?
Collaborations between high-end designers and high-street brands are nothing new. In fact, we barely even bat an eyelid anymore, at the throngs of fans camping outside stores at 5am to get the first look-in. Versace for H & M was perhaps the most hyped-up collection yet, but, we have to ask ourselves, do they live up to the media attention they receive? Luckily for you, we have done all the legwork to find the best pieces from the cream of the collaboration crop this year. Form an orderly queue, ladies.
Colour blocking has been the daddy of all trends for several seasons now, and SS12 is no different to the others. This colour block dress, the lovechild of partnership between Debenhams and London label Preen is a sure-fire hit. One of the more low-key collaborations, yet with perhaps more longevity and less need for PR hullabaloo, Preen’s EDITION range for the high-street giant focuses on Preen’s strength: well-cut pieces that make women feel fantastic. Coupled with the reliability and value-for-money prices Debenhams offer, the entire collection would make a sound investment.
When it comes to paying a premium price for what is, essentially, a high-street manufactured piece, versatility is key. This Vanessa Bruno for La Redoute shirtdress has it all – a flattering fit and the perfect mix of laid-back cool and sexy, due to the slouchy shape and sheer chiffon fabric. Wedges, lipstick and a leather jacket would transform it from a daytime dress to a vamped-up party outfit in one fell swoop.
People Tree, the fair trade fashion pioneer, has teamed up with both Zakee Shariff and Orla Kiely this season. Both offerings are characterised by each designers’ signature prints. Zakee Shariff’s designs feature delicate, illustrative prints with a smattering of paisley whilst Orla Kiely’s features bolder designs. Celebrity collaborations are often even more anticipated than the high-end designers (who could forget Kate Moss for Topshop?); Ferne Cotton, now designing for ‘Very’, is one celebrity who actually knows her stuff having taken a degree in fashion before switching career to TV and radio presenting. Check out her very (excuse the pun!) on-trend clothing and accessories such as this fabulous polka-dot, platform shoe.
ALL FASHION AND ACCESSORIES PICTURES COURTESY OF PRSHOTS.COM
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