The British Association of Aesthetic Plastic Surgeons (Baaps) wants to ban cosmetic surgery adverts and to force surgeons to have annual checks, in a bid to get rid of cowboy practitioners.
Baaps said cosmetic surgery as a medical procedure should not be advertised, in the same way that the promotion of prescription medicines is banned.
Baaps president Fazel Fatah said: “Over the last decade the Baaps has worked tirelessly to educate the public on the many aggressive marketing gimmicks that not only trivialise surgery but endanger the patient.
“We have warned against the unrealistic expectations set by reality ‘makeover’ shows and against crass competition prizes promising ‘mummy makeovers’ and body overhauls.
“In no other area of surgery would one encounter Christmas vouchers and two-for-one offers – the pendulum has swung too far, and it is time for change.
“Thus we are delighted with the upcoming inquiry and put forward our realistic and achievable proposals for consideration by the government.”
In the wake of the breast implant scandal the government is considering the introduction of a breast implant registry to make a record of all cosmetic operations. It is also looking at meaures such as an insurance scheme for the sector, similar to that in the travel industry.
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