So anxious are women to look their very best as the Australian horse racing social season approaches that many are turning to botox and facial fillers.
According to cosmetic surgeon Dr Chris Moss, from the Melbourne-based Liberty Belle Skin Centre, many racegoers are keen to book treatments before this year's upcoming Melbourne Cup in early November.
Botox and dermal fillers are proving to be the most popular cosmetic procedure, with many image-conscious ladies opting to forgo a new outfit or hat in favour of the treatment.
Dr Moss told the Sydney Morning Herald, “For a lot of people the spring racing carnival is their big social event of the year and understandably they want to look their best.
“We had our busiest week of the year last week and what people are telling us is they'd much rather spend their money on Botox than on a new dress or pair of shoes because they see it as great value for money. They get real, obvious results that make them feel really great about themselves,” he added.
One of Dr Moss' clients told the newspaper that she regularly booked in for botox treatments, IPL (Intense Pulsed Light treatment), which helps to alleviate sun damage and even up skin tone, laser treatments and dermal fillers prior to the racing season.
She said, “Every year I look at the diary about six weeks out and book in all my treatments. The races are a big deal for me so I want to make sure I'm looking and feeling really great. I think if you're skin's looking great and you feel confident in your appearance it's kind of irrelevant what you wear because you'll look great anyway.
"It means you don't need to spend a fortune on clothes,” the client added.
Alongside a dramatic rise in the number of botox procedures being booked in, women are also opting for other appearance-enhancing treatments, such as spray-tans, manicures and hair extensions.
Personal trainers are also on the speed-dial, with many women wanting to shed some weight prior to the racing season. So keen are women to spend their money on such treatments that spending on clothes and accessories in Melbourne dropped by 6.6 per cent when compared to last year.
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