Dr. Miroshnik explains his story of first starting this private practice, the challenges he faced along the way and the key areas of success within his practice. He explains his strategies to hiring and incentivizing staff within the business. He reveals his secrets to attracting new patients via social media and how that has transformed his practice into a multi million dollar business.
To Dr Michael Miroshnik, plastic & cosmetic surgery is a precise art form which, in the new millennium, is about achieving the look wanted by his patients, custom-tailored not only to their physical desires but also their lifestyle. He prides himself in achieving the very best and most natural looking results possible, with a priority of obtaining them with the minimum amount of downtime.
Secrets to delivering an effective consultation by Leslie Fletcher
The consultation is essential for any business to get right. You spend time and money attracting new patients but why do more than 60% of businesses fail to get this right.
Leslie discusses the biggest mistakes practitioners make when consulting a patient for the first time. She breaks the consultation down and explains the key elements of an effective consultation. She also explains how to sell without 'selling' in the consultation to make a significant difference to the profits of your business.
Leslie Fletcher, BSN, RN, MEP-C, a highly respected aesthetic nurse injector since 2001 has worked with world-renowned celebrity dermatologists and plastic surgeons who utilize the dermal fillers Juvederm®, Restylane®, as well as the muscle relaxants Botox® and Dysport® in their practices.
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