Cellulite

More than 85% of women suffer from cellulite. Cellulite is caused by an accumulation of fat and toxins that are trapped just beneath the surface of the skin. It is mostly a problem in the buttock and thigh area but can affect all areas, irrespective of whether the individual is young or old, underweight or overweight. Two treatments have received US Food and Drug Administration (FDA) approval for this indication: Endermologie and VelaSmooth. Endermologie uses a motorised device with adjustable rollers and controlled suction, which gently pulls, pinches and rolls the skin to reduce localised fat and cellulite. VelaSmooth also works by mechanically massaging the treatment area, and uses infrared light (which generates heat to mobilise fat cells) and radiofrequency (which aids new collagen formation) to improve circulation and remove toxins and fluid through lymphatic drainage. Many clinics and beauty salons offer cellulite treatments although you will usually need between 10-15 sessions to see results.

Am I a Candidate? Ideal candidates are those with cellulite which appears as dimpling on the surface of the skin, often referred to as ‘orange peel’ skin.

Types of Cellulite Treatment There are a number of treatments designed to tackle cellulite but Endermologie and VelaSmooth are the most common. Both are FDA-approved non-invasive treatments that use suction and massage via hand-held devices to gently pull, pinch and roll the skin. This process stimulates circulation to breakdown localised fat, reduce water retention and remove toxins. The result is a reduction in the appearance of cellulite and the smoothing of unwanted lumps and bumps on the thighs, buttocks and arms. Both treatments are suitable for all skin types and skin colours and they can also boost collagen and elastin production to tighten the skin. Other treatments that can be used to target cellulite include mesotherapy and radio frequency.

Before Treatment It is important to set out your expectations with your practitioner to ensure a cellulite treatment is capable of delivering the results you want. While these treatment s can hugely improve the appearance of cellulite, there is sadly no miracle cure!

During Treatment This will differ depending on the type of machine used. For Endermologie, the patient wears a specially designed body stocking. Then the skin is literally ‘hoovered’ with the head of the Endermologie machine. Your problem areas are focused on, but time is given to other areas to stimulate general circulation and the removal of toxins and fluid. The VelaSmooth hand-piece uses mechanical rollers and vacuum suction to ‘pull up’ the skin and infrared light which heats the skin to mobilise fat cells. The treatment boosts the circulation to remove toxins and fluid through lymphatic drainage.

Treatment sessions are usually recommended twice weekly and last for approximately 35-45 minutes. You should usually see changes within 5 or 6 sessions, but 14 is the average number of suggested treatments. Monthly maintenance sessions are then suggested afterwards to maintain the results.

Recovery No recovery time is required after a cellulite treatment and you can return to normal activities immediately.

Benefits Cellulite treatments boost the circulation to remove toxins and unwanted fluid, and boost the production of collagen. The result is smoother skin tone and a reduction in ‘orange peel’ skin.

Risks and Complications Cellulite treatment may be mildly uncomfortable, but it is not painful. There is a risk of mild bruising but most patients find treatment akin to a deep massage. As the procedure stimulates the lymph system, it is important to drink at least two litres of water a day to aid the removal of toxins and boost results.

Cost Prices for cellulite treatments range from £60-£90 for a 45-minute treatment session. Up to 14 sessions may be required to achieve a good result, with discounts usually available for a full course of treatments.

Choosing a Practitioner Suitably trained therapists can perform cellulite treatments with mechanical massage. This treatment is most commonly found in beauty salons and non-surgical clinics.

Innovative Awards For An Innovative Industry

The aesthetic and dental business is one of the most forward-looking industries in the world. It is constantly pushing the boundaries of what is possible to achieve and matches technological advances with human endeavor to create stunning solutions which change people's lives for the better.

The MyFaceMyBody Awards wants to recognise and celebrate this.

The prestigious awards are the first awards within the aesthetic and dental industry where consumers are involved in the voting process. Every treatment and cutting-edge procedure is aimed at helping consumers, so why not let them have a say in the products and procedures which have changed their lives? Let consumers tell us which clinics they love?

For this reason the awards aim to recognise and reward brands for their product innovation and popularity. Clinics will also be rewarded for providing exceptional experiences and outstanding customer service.

Let us offer you a very warm welcome to the MyFaceMyBody Awards.

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The Voice Of The Consumer

MyFaceMyBody is a television and online resource for consumrs seeking advice on hundreds of beauty and cosmetic treatments. It allows people to access information, learn about treatments, follow the latest procedures and discuss them via our social media channels.

Now into its fourth year, MyFaceMyBody, is led by celebrity beauty consultant, Stephen Handisides.

Stephen presented the MyFaceMyBody TV show on Sky in the UK and now he will be producing its third series in America and Australia for 2012.

MyFaceMyBody in 2011 was also nominated for Best Product Innovation with the technology it developed around its interactive skincare testing and online shop.

Our ethos has always been to promote the aesthetic and dental industry and to try to create a common goal amongst everyone involved in changing people's lives. The awards therefore will also embody this philosophy and celebrate the achievements of the dental and aesthetic industry, leading medical professionals, clinics and brands.

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Aesthetic Awards list

Best Injectable Anti Ageing Treatment
Best Cosmeceutical Product
Best Body Reshaping procedure incl semi invasive as well as take home devises
Best Skin Tightening Treatment ( take home or professional) includes Micro-needling, skincare, skin peels and also Laser treatments

Dental Awards

Best tooth whitening Product
Best Dental Hygiene Product - Floss, Electric, Mouthwash
Most Innovative Treatment or Service

Clinic Awards

Best Customer Experience
Best Clinic
Best Clinic Team
Best Non Surgical Makeover (Facial Aesthetics, body reshaping or smile transformations -vitamin,meso and fillers)

Media Awards

Best Documentary or Television Series
Best Online Information Resource
Best Beauty Ambassador
Best Industry Magazine (Trade Specific)

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A Unique Opportunity For You

Why not make a statement about your company? One that says you are proud of your products, that you're setting industry standards and that you want to be associated with providing an exceptional consumer experience. The MyFaceMyBody awards will provide you with the opportunity to do this.

And that's not all.the awards are your chance to promote your products or service to both industry professionals as well as consumers. And this isn't a one-night affair. Our sponsorship packages have been designed to provide you with enhanced coverage over a six month period - before, during and after the event.

MyFaceMyBody will reach 10 million consumers during the run up to the awards via a television campaign, coverage in major magazines and news outlets, as well as via our exceptional social media channels.

Influence the influencers. The awards will be attended by leading health, cosmetic professionals, journalists and celebrities.

Be surprised. There are sponsorship packages available for every budget.

For further information about sponsorship opportunities please contact Stephen by completing the below





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Bridge2Aid

More than 70% of the world's population have no access to the simplest of dental pain relief, leaving billions to face a daily battle with pain in the toughest of life circumstances.

Bridge2Aid was founded as a response to this terrifying problem, by providing access to dental pain relief and to help the millions of people suffering in the developing world. Focussing on sustainability, and with the help of dentists and nurses from the UK, they train more than 48 health workers each year with plans for expansion. Because of this work, an estimated 1.7 million people now live within reach of someone who can help them when they have dental pain.

Bridge2Aid sends around 120 volunteer dentists and nurses from the UK out to East Africa to help train local health workers in basic extraction techniques. This is an area where people have no access to pain relief, leaving millions in pain, and often it lasts years - leaving people unable to work and feed their families.

There are Clinical Officers in place who look after around 20,000 people and dress wounds, deliver babies etc but they don't have any dental training - so this is where we come in! They have 1 week theory and then spend 2 weeks of intensive hands-on training time with our volunteers. If they "pass" the programme, they are given all the equipment they will need to care for their own communities.

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