What is Psoriasis?

The precise cause of psoriasis is unknown, but hereditary and genetic factors are important, and stress is also believed to play a part. Psoriasis does run in families, but this does not mean that every child of a parent with psoriasis will develop the condition. Psoriasis can occur at any point in the lifespan, affecting children, teenagers, adults and older people. It affects males and females equally. Psoriasis is not contagious, nor can it be transferred from one part of the body to another.

Psoriasis appears as red, scaly patches on the skin. Patches of psoriasis (or ‘plaques’) are raised red patches of skin, covered with silvery white scales. The silvery white scales are the accumulation of dead skin cells waiting to be shed. This happens because in psoriasis sufferers, the normal skin renewal process accelerates dramatically. Normally skin cells take about 21 to 28 days to replace themselves, however in psoriasis, skin cells can be replaced every two to six days. This results in an accumulation of skin cells on the surface of the skin, in the form of a psoriatic plaque. The psoriatic plaques also appear as red because of the increase in blood vessels required to support the increase in cell production.

Recent research has found that psoriasis is an autoimmune disorder, caused when certain immune cells (T cells) are triggered and become overactive. The T cells produce inflammatory chemicals, and act as if they were fighting an infection or healing a wound, which leads to the rapid growth of skin cells causing plaques to form. A trigger is required for psoriasis to develop and this could be a throat infection, injury to the skin, certain drugs and physical or emotional stress.

Psoriasis can range in appearance from mild to severe. The plaques can appear in a variety of shapes and sizes, from a few millimetres to several centimetres in diameter. Psoriasis takes the following forms:

•Common plaque psoriasis (psoriasis vulgaris) – Affects around 80% of psoriasis sufferers and the plaques usually appear on the elbows, knees, lower back and scalp.

•Guttate psoriasis – plaques are small and scaly (less than 1cm in diameter) and can be numerous all over the body. Seen most often in children and teenagers and can be triggered by a throat (streptococcal) infection.

•Psoriasis in sensitive areas – the armpits and groin take on a red, shiny appearance with little or no scaling.

•Pustular psoriasis – small blisters on the hands and feet.

•Nail psoriasis – changes in the texture and appearance of the nails of the hands and feet.

•Psoriatic arthritis – About 10% of psoriasis sufferers can develop this form of arthritis. Often, though not always, seen in people with widespread psoriasis. It can affect people of all ages.

Psoriasis can affect the quality of life of sufferers, because they are embarrassed about the appearance of their skin, and normal activities, such as wearing short sleeved tops in warm weather, or going swimming, can be severely restricted. Fortunately, most people have only small amount.

Innovative Awards For An Innovative Industry

The aesthetic and dental business is one of the most forward-looking industries in the world. It is constantly pushing the boundaries of what is possible to achieve and matches technological advances with human endeavor to create stunning solutions which change people's lives for the better.

The MyFaceMyBody Awards wants to recognise and celebrate this.

The prestigious awards are the first awards within the aesthetic and dental industry where consumers are involved in the voting process. Every treatment and cutting-edge procedure is aimed at helping consumers, so why not let them have a say in the products and procedures which have changed their lives? Let consumers tell us which clinics they love?

For this reason the awards aim to recognise and reward brands for their product innovation and popularity. Clinics will also be rewarded for providing exceptional experiences and outstanding customer service.

Let us offer you a very warm welcome to the MyFaceMyBody Awards.

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The Voice Of The Consumer

MyFaceMyBody is a television and online resource for consumrs seeking advice on hundreds of beauty and cosmetic treatments. It allows people to access information, learn about treatments, follow the latest procedures and discuss them via our social media channels.

Now into its fourth year, MyFaceMyBody, is led by celebrity beauty consultant, Stephen Handisides.

Stephen presented the MyFaceMyBody TV show on Sky in the UK and now he will be producing its third series in America and Australia for 2012.

MyFaceMyBody in 2011 was also nominated for Best Product Innovation with the technology it developed around its interactive skincare testing and online shop.

Our ethos has always been to promote the aesthetic and dental industry and to try to create a common goal amongst everyone involved in changing people's lives. The awards therefore will also embody this philosophy and celebrate the achievements of the dental and aesthetic industry, leading medical professionals, clinics and brands.

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Aesthetic Awards list

Best Injectable Anti Ageing Treatment
Best Cosmeceutical Product
Best Body Reshaping procedure incl semi invasive as well as take home devises
Best Skin Tightening Treatment ( take home or professional) includes Micro-needling, skincare, skin peels and also Laser treatments

Dental Awards

Best tooth whitening Product
Best Dental Hygiene Product - Floss, Electric, Mouthwash
Most Innovative Treatment or Service

Clinic Awards

Best Customer Experience
Best Clinic
Best Clinic Team
Best Non Surgical Makeover (Facial Aesthetics, body reshaping or smile transformations -vitamin,meso and fillers)

Media Awards

Best Documentary or Television Series
Best Online Information Resource
Best Beauty Ambassador
Best Industry Magazine (Trade Specific)

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A Unique Opportunity For You

Why not make a statement about your company? One that says you are proud of your products, that you're setting industry standards and that you want to be associated with providing an exceptional consumer experience. The MyFaceMyBody awards will provide you with the opportunity to do this.

And that's not all.the awards are your chance to promote your products or service to both industry professionals as well as consumers. And this isn't a one-night affair. Our sponsorship packages have been designed to provide you with enhanced coverage over a six month period - before, during and after the event.

MyFaceMyBody will reach 10 million consumers during the run up to the awards via a television campaign, coverage in major magazines and news outlets, as well as via our exceptional social media channels.

Influence the influencers. The awards will be attended by leading health, cosmetic professionals, journalists and celebrities.

Be surprised. There are sponsorship packages available for every budget.

For further information about sponsorship opportunities please contact Stephen by completing the below





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Bridge2Aid

More than 70% of the world's population have no access to the simplest of dental pain relief, leaving billions to face a daily battle with pain in the toughest of life circumstances.

Bridge2Aid was founded as a response to this terrifying problem, by providing access to dental pain relief and to help the millions of people suffering in the developing world. Focussing on sustainability, and with the help of dentists and nurses from the UK, they train more than 48 health workers each year with plans for expansion. Because of this work, an estimated 1.7 million people now live within reach of someone who can help them when they have dental pain.

Bridge2Aid sends around 120 volunteer dentists and nurses from the UK out to East Africa to help train local health workers in basic extraction techniques. This is an area where people have no access to pain relief, leaving millions in pain, and often it lasts years - leaving people unable to work and feed their families.

There are Clinical Officers in place who look after around 20,000 people and dress wounds, deliver babies etc but they don't have any dental training - so this is where we come in! They have 1 week theory and then spend 2 weeks of intensive hands-on training time with our volunteers. If they "pass" the programme, they are given all the equipment they will need to care for their own communities.

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