What is Atopic Dermatitis?

Atopic dermatitis affects 10-20% of children and 1-3% of adults in developed countries. Although it is an hereditary (inherited disease), atopic eczema is aggravated by contact with or an intake of allergens. Other factors such as feeling stressed or run-down may also aggravate the condition. Atopic eczema often occurs in people with a history of allergy disorders such as asthma or hay fever. There is no single recognised cause of atopic dermatitis, and there is no long term cure. It can be treated in the short term by prevention – identifying the triggers for the sufferer’s allergic reactions, and avoiding those triggers, combined with topical or drug therapy.

Atopic dermatitis triggers may include:

•Food allergens – such as milk, nuts, cheese, tomatoes, wheat, yeast, soy, and corn. If children child avoid these foods early on, the frequency of reactions to these later in life is decreased dramatically. Breastfeeding is also believed to help to avoid reactions to these allergens.

•Wool or synthetic fibres

•Soaps and detergents

•Perfumes and cosmetics

•Environment – dust, cat and dog dander, cigarette smoke, excessive humid heat or cold can aggravate atopic eczema.

An allergy test, performed by applying various trigger materials with a needle to small scratches in the skin, then monitoring the reactions, can identify the triggers for an individual patient. The identified allergens should then be avoided or eliminated from the patient’s diet, lifestyle and environment.

Atopic dermatitis is also associated with a malfunction of the body’s immune system. Scientific research has shown that people with atopic eczema have a low level of an essential protein (cykotine) that the immune system needs to function optimally, and a high level of other cytokines that lead to allergic reactions.

Atopic dermatitis reactions are characterised by:

•Intense itching

•Dry skin

•Redness

•Swelling and cracking of the skin

•A seepage of clear fluid

•A rash in areas of the body such as the face, crook of the elbows or the backs of the knees

•Crusting and scaling

•Chronic or recurrent symptoms

Atopic dermatitis is not contagious, but often occurs in people with a personal or family history of atopic disorders i.e. eczema, hay fever, and asthma. The condition can “flare-up”, and become worse, followed by times when the skin clears up (remissions). Many children grow out of atopic dermatitis, though some may continue to suffer into adulthood.

Innovative Awards For An Innovative Industry

The aesthetic and dental business is one of the most forward-looking industries in the world. It is constantly pushing the boundaries of what is possible to achieve and matches technological advances with human endeavor to create stunning solutions which change people's lives for the better.

The MyFaceMyBody Awards wants to recognise and celebrate this.

The prestigious awards are the first awards within the aesthetic and dental industry where consumers are involved in the voting process. Every treatment and cutting-edge procedure is aimed at helping consumers, so why not let them have a say in the products and procedures which have changed their lives? Let consumers tell us which clinics they love?

For this reason the awards aim to recognise and reward brands for their product innovation and popularity. Clinics will also be rewarded for providing exceptional experiences and outstanding customer service.

Let us offer you a very warm welcome to the MyFaceMyBody Awards.

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The Voice Of The Consumer

MyFaceMyBody is a television and online resource for consumrs seeking advice on hundreds of beauty and cosmetic treatments. It allows people to access information, learn about treatments, follow the latest procedures and discuss them via our social media channels.

Now into its fourth year, MyFaceMyBody, is led by celebrity beauty consultant, Stephen Handisides.

Stephen presented the MyFaceMyBody TV show on Sky in the UK and now he will be producing its third series in America and Australia for 2012.

MyFaceMyBody in 2011 was also nominated for Best Product Innovation with the technology it developed around its interactive skincare testing and online shop.

Our ethos has always been to promote the aesthetic and dental industry and to try to create a common goal amongst everyone involved in changing people's lives. The awards therefore will also embody this philosophy and celebrate the achievements of the dental and aesthetic industry, leading medical professionals, clinics and brands.

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Aesthetic Awards list

Best Injectable Anti Ageing Treatment
Best Cosmeceutical Product
Best Body Reshaping procedure incl semi invasive as well as take home devises
Best Skin Tightening Treatment ( take home or professional) includes Micro-needling, skincare, skin peels and also Laser treatments

Dental Awards

Best tooth whitening Product
Best Dental Hygiene Product - Floss, Electric, Mouthwash
Most Innovative Treatment or Service

Clinic Awards

Best Customer Experience
Best Clinic
Best Clinic Team
Best Non Surgical Makeover (Facial Aesthetics, body reshaping or smile transformations -vitamin,meso and fillers)

Media Awards

Best Documentary or Television Series
Best Online Information Resource
Best Beauty Ambassador
Best Industry Magazine (Trade Specific)

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A Unique Opportunity For You

Why not make a statement about your company? One that says you are proud of your products, that you're setting industry standards and that you want to be associated with providing an exceptional consumer experience. The MyFaceMyBody awards will provide you with the opportunity to do this.

And that's not all.the awards are your chance to promote your products or service to both industry professionals as well as consumers. And this isn't a one-night affair. Our sponsorship packages have been designed to provide you with enhanced coverage over a six month period - before, during and after the event.

MyFaceMyBody will reach 10 million consumers during the run up to the awards via a television campaign, coverage in major magazines and news outlets, as well as via our exceptional social media channels.

Influence the influencers. The awards will be attended by leading health, cosmetic professionals, journalists and celebrities.

Be surprised. There are sponsorship packages available for every budget.

For further information about sponsorship opportunities please contact Stephen by completing the below





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Bridge2Aid

More than 70% of the world's population have no access to the simplest of dental pain relief, leaving billions to face a daily battle with pain in the toughest of life circumstances.

Bridge2Aid was founded as a response to this terrifying problem, by providing access to dental pain relief and to help the millions of people suffering in the developing world. Focussing on sustainability, and with the help of dentists and nurses from the UK, they train more than 48 health workers each year with plans for expansion. Because of this work, an estimated 1.7 million people now live within reach of someone who can help them when they have dental pain.

Bridge2Aid sends around 120 volunteer dentists and nurses from the UK out to East Africa to help train local health workers in basic extraction techniques. This is an area where people have no access to pain relief, leaving millions in pain, and often it lasts years - leaving people unable to work and feed their families.

There are Clinical Officers in place who look after around 20,000 people and dress wounds, deliver babies etc but they don't have any dental training - so this is where we come in! They have 1 week theory and then spend 2 weeks of intensive hands-on training time with our volunteers. If they "pass" the programme, they are given all the equipment they will need to care for their own communities.

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