Labiaplasty (Labial Reduction)

Labiaplasty, also known as labial reduction, involves reducing the size of large or uneven labia to a thinner and more appealing size and shape. The aim of labial reduction surgery is to preserve the natural contour, pigmentation and sensitivity of the labia with minimal scarring. The operation is performed under general anaesthetic and takes around one hour.

Labiaplasty is a surgical procedure on the rise, with surgeons now performing the operation on around 10 women a month and the BACD seeing a huge increase in demand for female genital rejuvenation surgery. Despite the media hype surrounding ‘designer vaginas’, vaginal surgery is not something to be taken lightly and, like all surgery, carries the potential risk of complications and unexpected outcomes.

All women are born with differently shaped genitalia, and with the effects of childbirth and age on top, many can suffer from problems and defects with their genitalia that can make them feel very self-conscious and unhappy, often affecting relationships with sexual partners. There are now a range of surgical options available which can address and hopefully resolve these problems.

However, such surgery should really only be considered as a means of correcting or improving the genitalia where there is discomfort in day-to-day life, or a genuine problem such as difficulty with sexual intercourse. It should not be seen as a means of achieving an aesthetically perfect version of the vagina.

Am I a Candidate? This procedure is best for those with enlarged labia, often caused by pregnancy, childbirth or other hormonal causes, where a labiaplasty may improve the physical comfort and sexuality of the patient.

Before Surgery Your first discussion with a surgeon should clearly set out your expectations and whether the operation can give you the results you desire. Make sure that you obtain as much information as is necessary to enable you to make a fully informed choice and make sure you receive satisfactory answers to all your questions.

During Surgery Any vaginal surgery should not be performed at the same time as a woman has her menstrual period, so timing of the operation should be arranged around your monthly cycle. Vaginal surgery is usually performed under a general anaesthetic and can be performed in two ways, either by reducing the excess tissue along the edges of the labia by simply trimming along the inner folds until the labia no longer protrude, or by cutting out a ‘V’ shaped wedge of tissue from the underneath of the labia, the edges of which are then sewn back together. This method leaves the front of the labia unchanged, making the evidence of surgery less noticeable.

The incisions will usually be sewn with dissolvable stitches to aid healing and reduce discomfort. Some surgeons also use a laser rather than a scalpel for cutting to reduce bleeding in the area, as the laser cauterises blood vessels as it cuts. The labiaplasty operation usually takes about 1-2 hours.

Recovery Discomfort and swelling will be at its worst in the first 72 hours, disappearing after 2-3 weeks. The incisions should heal quickly without scarring, making them unnoticeable. Post-surgery, you will need 1-2 weeks of rest before going back to work. Surgeons recommend waiting four weeks for sex and six weeks before exercise. You will have to wear a dressing similar to a small sanitary towel for 1-2 weeks and you should shower once or twice a day to avoid infection. The more natural and appealing labia shape is permanent.

Benefits Labiaplasty now seems to be less of a taboo subject as women are learning that they don’t have to tolerate the uncomfortable symptoms of enlarged labia, such as discomfort during sex and exercise. Women of all ages, from 30s to 60s, are having the treatment done with really pleasing results.

Risks and Complications Moderate discomfort, bruising, swelling and some hypersensitivity around the scar should be expected for up to 10 days post-surgery. Urinating post-surgery may be difficult and somewhat painful, due to the burning/stinging sensation caused by the urine passing over the wound – this will ease after a few days as the scar heals. Very rare complications can include infection or an irregular or ‘lop-sided’ appearance to the labia after the operation.

Cost Prices for labiaplasty surgery are usually around £3000.

Choosing a Surgeon Only fully trained and qualified surgeons in the field of plastic surgery and gynaecology should perform vaginal surgery.

Innovative Awards For An Innovative Industry

The aesthetic and dental business is one of the most forward-looking industries in the world. It is constantly pushing the boundaries of what is possible to achieve and matches technological advances with human endeavor to create stunning solutions which change people's lives for the better.

The MyFaceMyBody Awards wants to recognise and celebrate this.

The prestigious awards are the first awards within the aesthetic and dental industry where consumers are involved in the voting process. Every treatment and cutting-edge procedure is aimed at helping consumers, so why not let them have a say in the products and procedures which have changed their lives? Let consumers tell us which clinics they love?

For this reason the awards aim to recognise and reward brands for their product innovation and popularity. Clinics will also be rewarded for providing exceptional experiences and outstanding customer service.

Let us offer you a very warm welcome to the MyFaceMyBody Awards.

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The Voice Of The Consumer

MyFaceMyBody is a television and online resource for consumrs seeking advice on hundreds of beauty and cosmetic treatments. It allows people to access information, learn about treatments, follow the latest procedures and discuss them via our social media channels.

Now into its fourth year, MyFaceMyBody, is led by celebrity beauty consultant, Stephen Handisides.

Stephen presented the MyFaceMyBody TV show on Sky in the UK and now he will be producing its third series in America and Australia for 2012.

MyFaceMyBody in 2011 was also nominated for Best Product Innovation with the technology it developed around its interactive skincare testing and online shop.

Our ethos has always been to promote the aesthetic and dental industry and to try to create a common goal amongst everyone involved in changing people's lives. The awards therefore will also embody this philosophy and celebrate the achievements of the dental and aesthetic industry, leading medical professionals, clinics and brands.

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Aesthetic Awards list

Best Injectable Anti Ageing Treatment
Best Cosmeceutical Product
Best Body Reshaping procedure incl semi invasive as well as take home devises
Best Skin Tightening Treatment ( take home or professional) includes Micro-needling, skincare, skin peels and also Laser treatments

Dental Awards

Best tooth whitening Product
Best Dental Hygiene Product - Floss, Electric, Mouthwash
Most Innovative Treatment or Service

Clinic Awards

Best Customer Experience
Best Clinic
Best Clinic Team
Best Non Surgical Makeover (Facial Aesthetics, body reshaping or smile transformations -vitamin,meso and fillers)

Media Awards

Best Documentary or Television Series
Best Online Information Resource
Best Beauty Ambassador
Best Industry Magazine (Trade Specific)

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A Unique Opportunity For You

Why not make a statement about your company? One that says you are proud of your products, that you're setting industry standards and that you want to be associated with providing an exceptional consumer experience. The MyFaceMyBody awards will provide you with the opportunity to do this.

And that's not all.the awards are your chance to promote your products or service to both industry professionals as well as consumers. And this isn't a one-night affair. Our sponsorship packages have been designed to provide you with enhanced coverage over a six month period - before, during and after the event.

MyFaceMyBody will reach 10 million consumers during the run up to the awards via a television campaign, coverage in major magazines and news outlets, as well as via our exceptional social media channels.

Influence the influencers. The awards will be attended by leading health, cosmetic professionals, journalists and celebrities.

Be surprised. There are sponsorship packages available for every budget.

For further information about sponsorship opportunities please contact Stephen by completing the below





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Bridge2Aid

More than 70% of the world's population have no access to the simplest of dental pain relief, leaving billions to face a daily battle with pain in the toughest of life circumstances.

Bridge2Aid was founded as a response to this terrifying problem, by providing access to dental pain relief and to help the millions of people suffering in the developing world. Focussing on sustainability, and with the help of dentists and nurses from the UK, they train more than 48 health workers each year with plans for expansion. Because of this work, an estimated 1.7 million people now live within reach of someone who can help them when they have dental pain.

Bridge2Aid sends around 120 volunteer dentists and nurses from the UK out to East Africa to help train local health workers in basic extraction techniques. This is an area where people have no access to pain relief, leaving millions in pain, and often it lasts years - leaving people unable to work and feed their families.

There are Clinical Officers in place who look after around 20,000 people and dress wounds, deliver babies etc but they don't have any dental training - so this is where we come in! They have 1 week theory and then spend 2 weeks of intensive hands-on training time with our volunteers. If they "pass" the programme, they are given all the equipment they will need to care for their own communities.

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