Who Is Injecting Your Face?

To say that the demand for anti-ageing injectables, such as Botox, is increasing year on year would be an understatement. Research company Mintel reports that in 2010, non-surgical treatments accounted for 90% of all cosmetic procedures in the UK, and facial injectables represent a very large proportion of that business.

Recent ‘horror stories’ in the press, such as the mother injecting her eight year old daughter makes the mind boggle. In a few cases, women have taken their ‘on-line’ purchases to a professional practitioner, asking that their ‘who knows what it is’ product should be injected into their faces. All of the above calls for clarity.

And who better to clarify the situation than the British Association of Cosmetic Nurses. Because nurses administer 70% of all anti-ageing injectables. This might be a surprising statistics but it is also a reassuring one.  After all, treatment from a nurse means being in professional hands.  A patient feels secure, knowing that the person injecting her face is a bona fide, fully-qualified nurse who has chosen to specialise in aesthetics.

These days, many cosmetic nurses have their own businesses, or work in aesthetic practices where they – not necessarily their cosmetic surgeon or dermatologist bosses – do the injectables.

In the UK, there is no regulatory body for so-called ‘injectors’ and no accredited training. This means that words such as ‘qualified’ and ‘expert’ can be meaningless in the aesthetics field.  Anyone – not just doctors, dentists and nurses – can set up as an injector; this now includes a growing number of beauty and massage therapists and tattooists. Which is partly why the British Association of Cosmetic Nurses – the BACN – was established last year.

Its members are all fully-qualified nurses, registered with the NMC – the Nursing & Midwifery Council – and accountable to that organisation. Naturally, the BACN is concerned that some ‘aesthetic practitioners’ do not have the necessary skills and experience to work on a patient’s face with a needle and syringe.

Terms such as ‘fully qualified’ and ‘an expert practitioner’ can be absolutely meaningless,” warns Emma Davies, Acting Chair of the BACN and herself a nurse practitioner of some 12 years’ standing.  “The lack of regulations in the UK can make this a minefield.  But the BACN gives people the reassurance that its members are accountable to the standards of their professional body, the NMC.

“The words, ‘aesthetic practitioner’, tell one very little. But someone who gives their status as ‘an aesthetic nurse’ – that is a professional category that can be checked and trusted,” she emphasises.

The BACN now has a membership of 270 aesthetic nurses working countrywide.  For many years, nurses have had a primary role in administering injections – including, training doctors to inject. It is perhaps not surprising, therefore, that cosmetic nurses have taken the lead in the field of anti-ageing injectables.


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Innovative Awards For An Innovative Industry

The aesthetic and dental business is one of the most forward-looking industries in the world. It is constantly pushing the boundaries of what is possible to achieve and matches technological advances with human endeavor to create stunning solutions which change people's lives for the better.

The MyFaceMyBody Awards wants to recognise and celebrate this.

The prestigious awards are the first awards within the aesthetic and dental industry where consumers are involved in the voting process. Every treatment and cutting-edge procedure is aimed at helping consumers, so why not let them have a say in the products and procedures which have changed their lives? Let consumers tell us which clinics they love?

For this reason the awards aim to recognise and reward brands for their product innovation and popularity. Clinics will also be rewarded for providing exceptional experiences and outstanding customer service.

Let us offer you a very warm welcome to the MyFaceMyBody Awards.

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The Voice Of The Consumer

MyFaceMyBody is a television and online resource for consumrs seeking advice on hundreds of beauty and cosmetic treatments. It allows people to access information, learn about treatments, follow the latest procedures and discuss them via our social media channels.

Now into its fourth year, MyFaceMyBody, is led by celebrity beauty consultant, Stephen Handisides.

Stephen presented the MyFaceMyBody TV show on Sky in the UK and now he will be producing its third series in America and Australia for 2012.

MyFaceMyBody in 2011 was also nominated for Best Product Innovation with the technology it developed around its interactive skincare testing and online shop.

Our ethos has always been to promote the aesthetic and dental industry and to try to create a common goal amongst everyone involved in changing people's lives. The awards therefore will also embody this philosophy and celebrate the achievements of the dental and aesthetic industry, leading medical professionals, clinics and brands.

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Aesthetic Awards list

Best Injectable Anti Ageing Treatment
Best Cosmeceutical Product
Best Body Reshaping procedure incl semi invasive as well as take home devises
Best Skin Tightening Treatment ( take home or professional) includes Micro-needling, skincare, skin peels and also Laser treatments

Dental Awards

Best tooth whitening Product
Best Dental Hygiene Product - Floss, Electric, Mouthwash
Most Innovative Treatment or Service

Clinic Awards

Best Customer Experience
Best Clinic
Best Clinic Team
Best Non Surgical Makeover (Facial Aesthetics, body reshaping or smile transformations -vitamin,meso and fillers)

Media Awards

Best Documentary or Television Series
Best Online Information Resource
Best Beauty Ambassador
Best Industry Magazine (Trade Specific)

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A Unique Opportunity For You

Why not make a statement about your company? One that says you are proud of your products, that you're setting industry standards and that you want to be associated with providing an exceptional consumer experience. The MyFaceMyBody awards will provide you with the opportunity to do this.

And that's not all.the awards are your chance to promote your products or service to both industry professionals as well as consumers. And this isn't a one-night affair. Our sponsorship packages have been designed to provide you with enhanced coverage over a six month period - before, during and after the event.

MyFaceMyBody will reach 10 million consumers during the run up to the awards via a television campaign, coverage in major magazines and news outlets, as well as via our exceptional social media channels.

Influence the influencers. The awards will be attended by leading health, cosmetic professionals, journalists and celebrities.

Be surprised. There are sponsorship packages available for every budget.

For further information about sponsorship opportunities please contact Stephen by completing the below





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Bridge2Aid

More than 70% of the world's population have no access to the simplest of dental pain relief, leaving billions to face a daily battle with pain in the toughest of life circumstances.

Bridge2Aid was founded as a response to this terrifying problem, by providing access to dental pain relief and to help the millions of people suffering in the developing world. Focussing on sustainability, and with the help of dentists and nurses from the UK, they train more than 48 health workers each year with plans for expansion. Because of this work, an estimated 1.7 million people now live within reach of someone who can help them when they have dental pain.

Bridge2Aid sends around 120 volunteer dentists and nurses from the UK out to East Africa to help train local health workers in basic extraction techniques. This is an area where people have no access to pain relief, leaving millions in pain, and often it lasts years - leaving people unable to work and feed their families.

There are Clinical Officers in place who look after around 20,000 people and dress wounds, deliver babies etc but they don't have any dental training - so this is where we come in! They have 1 week theory and then spend 2 weeks of intensive hands-on training time with our volunteers. If they "pass" the programme, they are given all the equipment they will need to care for their own communities.

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