The Ugly Truth About The Price Of Beauty – Men Are Clueless
The results are in: men are the cheaper sex. They think women’s beauty is worth as much as a pair of cheap trainers.
Britain’s clueless male population thinks the cost of a woman’s beauty secrets is a measly £50. They have no idea how much money a woman will spend to look her best.
That’s according to a survey by Essential Travel which found men are underestimating what it takes for a woman to make herself beautiful by a whopping 75 per cent.
The old adage may declare that beauty is in the eye of the beholder, but Essential Travel has found 47 per cent of women spend at least £200 to kit out their make-up bags and accentuate their natural beauty.
The ladies love to spend when it comes to lotions and potions with a further 29 per cent estimating the cost of their beloved make-up bags at £100 and 24 per cent a staggering £300.
The power of the make-up bag is not to be dismissed with 88 per cent of women declaring they would be ‘devastated’ if they lost their treasured powders and gloss, whereas 58 per cent of the boys believed they might be ‘concerned’.
The true cost of a girl’s make-up bag highlights that it is one of the most valuable items taken on holiday, out budgeting the digital camera, mobile phone and even camcorders.
Worried ladies should not panic however, as Essential Travel will cover the cost of a make-up bag, up to the value of £1,500 with its Essential Plus travel insurance. From just £35.98 per year, the policy provides the reassurance that beauty lotions and potions are covered should they go astray on holiday or in the UK.
“The results of the survey go to show that the majority of men are baffled by how much women spend on looking glamorous, even though they also benefit from the results.” says Philip Jordan, Director, Essential Travel.
“For the boys ten minutes in the shower, a quick spray of deodorant and, if they’re going all out a shave, is about as much preparation that is needed.”
Jordan continues, “On the other hand women love to pamper and can become incredibly attached to their make-up. Losing it on the outbound flight, at the airport or even midway through the holiday could prove devastating.
“Our insurance policy reassures ladies that whether they’re out and about in the UK or travelling to some of the world’s most exotic destinations, not only are they covered but so are their make-up bags – their ‘natural’ beauty is safe in our hands.”
Carl Steer
