Credit crunch turning our men grey earlier?
The current economic climate has been highlighted by a Trevor Sorbie survey as a key cause of grey hair in men under 35.
Following extensive research, a new range of Trevor Sorbie Professional Mg hair and beard colours for men have been launched that specifically target the younger man who wants to combat the very first signs of grey hair.
The new line of products are a result of a recent survey* that found that men are going grey earlier than ever before, with younger men blaming the current economic climate for their premature grey hair. 46% of 20-34 year olds who have already noticed grey hairs cite work stress and/or money troubles as a key reason for the early onset of the unwanted indicators of old age, while a third of those blame a fear of losing their job due to the recession.
The research has also found that a third of 20-34 year olds would consider dying their grey hair specifically for a job interview; an age range for whom suitable products have previously not existed.
Trevor Sorbie M.B.E commented, “Although we knew there was a gap in the market when we started developing the product, even I am surprised by these survey results and how the demands of modern life are causing some men to go grey at such a young age. I am sure my new Mg hair and beard colours range will revolutionise the way these young men deal with those first few grey hairs.”
The Trevor Sorbie Professional Mg Hair, Beard, Moustache and Sideburn colours will be available from Boots stores from 17 August 2009, priced at £5.63 for hair and £7.14 for Beard, Moustache and Sideburn colours. They provide natural-looking colour at home in just five minutes to cover even the very first signs of grey hair. All products are incredibly simple to use and provide long-lasting colour in a gentle formula that is ammonia-free.
Trevor Sorbie Professional Mg Hair, Beard, Moustache and Sideburn colours are available exclusively at larger Boots stores, the Trevor Sorbie Salons and from www.trevorsorbie.com.
Amy Davies – MyFaceMyBody.com Journalist
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I do agree with this article. Im only 34 and my hair is going grey really fast and even when Im not a stressed person I think our busy lifestyle is the reason for that.
By the way, I think I will try some of those haircare products!